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WHY TARGET NEW HOMEOWNERS?
New Homeowners Are The #1 Buying Segment In America

Even in the worst economy, new homeowners need new products and services as soon as they move in! Businesses will grow by reaching them quickly while their demand is hot. Targeting new homeowners using HMSI mailing lists is a consistent way for businesses to acquire new customers. As the fastest and most reliable data compiler of home purchasers for more than 40 years – we know what works! No other demographic is more responsive to direct mail efforts.
  • 20% of families nationwide move each year
  • 72% of new homeowners will spend $10,000-$60,000
    in the first year
  • New homeowners have excellent credit and will spend
    money on their new investment
  • Homes purchased (especially in today’s economy) need repairs, remodeling and new décor
  • Families need services in their new neighborhood
  • Unlike renters, they have the decision power with greater propensity to spend

QUICK FACTS
New Homeowner Buying Habits
  • Buying habits are formed during the first 30 days
    after their move
  • The majority of their new purchases happen within
    the first 90 days
  • They have no buying loyalty in their new community
  • There is an "immediate" demand for all types of
    products and services

HOW TO TARGET NEW HOMEOWNERS
Timing Is Everything

The new homeowner- buying window is extremely short so reach them quickly to drive response. Introducing your products and services FIRST is key to getting their business.
  • Welcome new homeowners to the neighborhood
  • Introduce them to your products and services
  • Reach new homeowners quickly – before your competitors
  • Drive them to respond with relevant offers and discounts …
    and test, test, test

Get new customers by subscribing to HMSI today.
There’s no better time to grow your business.

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FREE GUIDE TO SUCCESS
Everything a Business Should Know About Getting Customers Using Direct Mail

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NEW HOMEOWNERS' BUYING HABITS
Learn about leading trends of products and services consumed by new homeowners upon purchase of their home

Click and learn why New Homeowners need you

There's No Better Time To Grow Your Business
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US Mortgage Foreclosures
What do U.S. mortgage foreclosures mean to many businesses? Based on current market data, CRL now projects that some 2.4 million foreclosures will occur in 2009, and 9 million between 2009-2012. According to the National Association of Realtors, almost half of all home sales today are foreclosures or "short sales" of properties sold at substantial discounts. The majority of these homes have been severely neglected - leaving it up to the new homeowners to spend money on protecting their new investment. Businesses that target these new homeowners as soon as they close escrow will certainly increase their sales and grow their revenue despite the economy. Get your HMSI new homeowners mailing list TODAY!